Besides energy drinks, Red Bull is in the business of helping elite athletes redefine what's possible. So when Red Bull asked AKQA for a way to see what regular Joes could dream up, we came up with the Red Bull Launchpad, an almost-year-long campaign that gave everybody with a crazy, balls-to-the-walls dream the chance to have Red Bull make it come true.
The winner ended up being Joe Riddler and his completely insane wingsuit obstacle course idea.
A testament to our original idea, Launchpad is still going strong to this day.